Havas - S&P Global OOH Pitch
Fast Turnaround for a Financial Brand
Client: S&P Global (Pitch)
Agency: Prose on Pixels (Havas)
Role: Motion Designer (one of 2)
Creative Direction: Shaung Lone Wan
Design: Bryan Louie
Timeline: 2.5 weeks, June 2026
Tools: Figma, Photoshop, After Effects
The Brief
Prose on Pixels was pitching an out-of-home campaign for S&P Global and needed to see many design directions animated under a tight deadline. “Energy” and “illumination” were a couple of the key words used in the kickoff call and helped to guide the overall look of most of the design treatments.
Gradient Wipe
Lava Glass
The Challenge
Many iterations had to be animated at a fast pace, with designs changing as the creative team developed them in response to feedback from stakeholders. The different options then needed to be mocked-up onto photos of different OOH advertising to show what they’d look like in context.
What I Did
As one of two Motion Designers, I took the static designs the creative team designed in Figma and Photoshop and animated them for the pitch.
I used the third-party plugin “Pro Gradient” in After Effects to easily animate the gradients and give them a more stylized look. The videos here are a small sample of everything I produced.
Illumination
Storyboard
Process
Storyboards were provided by the design team which I used as a guide for animating.
Design: Bryan Louie
Confidence Bar
The Result
The animations I created for the pitch helped the team present various directions to the client.