Revery - Amazon Alexa+

Motion for a Rebranded Alexa Built Remotely with a Team of a Dozen-Plus Designers and Animators

Client: Amazon
Agency: Revery
Role: Motion Designer
Creative Director: Seth Eckert
Timeline: A few months, 2024
Tools: Figma, After Effects

The Brief
Amazon was preparing to introduce a rebranded version of Alexa and needed motion graphics for the campaign. Revery brought together a large team of designers and animators to produce the videos. The videos were meant to show the capabilities of Alexa and ran on the Amazon homepage

Kitchen

“Kitchen” shows how Alexa can remember your preferences and seamlessly order more of what you like.

The Challenge
This version of Alexa was still in the R&D phase and went by the codename “Pinecone” during production. A dozen-plus people were animating across a campaign built on Amazon’s existing motion toolkits and brand guidelines, so the work had to stay consistent for each video while the team worked remotely over several months. Many iterations of each video were produced in response to Amazon’s feedback.

Use Case

“Use Case” demonstrates Alexa’s ability to identify and save songs.

Hero Sequence 2

An exploratory animation showing Alexa’s ability to recommend relevant suggestions the user might like.

Hero Sequence 5

Another exploratory animation showing Alexa’s ability to create schedules.

The Result
The videos ended up living on the Amazon homepage when that version of Alexa launched.