Bayard Cutting Arboretum - Tree Life Cycle

A Scientifically Accurate Diagram for a Newly Built Welcome Center

Clients: The Bayard Cutting Arboretum and the New York State Office of Parks, Recreation & Historic Preservation
Studio: Pure+Applied
Roles: Designer, Illustrator, Animator
Art Director: Paul Carlos
Timeline: Fall 2023-Spring 2024
Tools: Illustrator, Photoshop, Indesign, After Effects, Blender

The Brief
The Bayard Cutting Arboretum opened a visitors center in the summer of 2024 to more effectively welcome guests to the historic park. Pure+Applied designed the exhibition space and commissioned me to design & animate a diagram illustrating different processes in the life cycle of a coniferous tree.

The main objectives were to create an engaging and informative exhibition within the visitors center and have guests walk away with a deeper appreciation and understanding of the arboretum and its mission.

Bayard Cutting Arboretum Tree Science Loop

Looping animated diagram illustrating the life cycle of a tree.

The Challenge
I had to make the diagram visually engaging while maintaining scientific accuracy. I incorporated feedback from the team at the Bayard Cutting Arboretum to make sure everything was right.

What I Did
I designed and animated a diagram showing a coniferous tree's life processes using the storyboard provided by the client.

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